Industry Insight
The changing face of broadcast graphics
Thanks to the Adobe® Flash® Platform, Creative Suite
4 Production Premium and first person media's ibs animate, broadcasters no longer have to rely on expensive, proprietary systems to create eye-catching animated on-screen graphics and play them out on AIR.
The challenge? Reduce costs for broadcasters, enhance quality of broadcasts, provide more creative freedom for branding graphics and animations, and ensure reliable delivery of content via TV, the web and mobile devices. The solution? ibs animate from first person media, the Adobe Flash
Platform and CS4 Production Premium.
ibs animate is essentially a single box solution for integrating real time Flash animations within a broadcast stream. It enables you to design graphics and animations in the familiar environment of Creative Suite Production Premium and then insert content in the swf format directly into the broadcast stream for delivery to your chosen output media. An easy to use, simple interface enables Flash animators to change and update graphics as often as they like without the need for additional technology.
In this economic downturn, this method of delivering broadcast graphics and animations offers substantial savings (not to mention creative freedom). For instance, broadcasters can reduce costs considerably by leveraging the same designs across multiple delivery channels – and off-the-shelf hardware and software (rather than proprietary systems) saves even more cash. "In every industry in the world, there is a shift towards open systems and standard off-the-shelf tools," says Daniel Mueller, managing director of first person media, the company behind ibs animate. "The same is true in broadcast, where companies are moving away from proprietary systems and toward the Adobe Flash platform, standard desktop hardware, leading Adobe creative applications, and systems such as ibs animate to engage with audiences across platforms and channels. It's a new model that has countless benefits for broadcasters."
Find out more on ibs animate and how it works with Adobe tools
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